{"title":"Kevin Murphy Plumping Range","description":"","products":[{"product_id":"kevin-murphy-plumping-wash-shampoo","title":"Kevin Murphy Plumping Wash Shampoo","description":"\u003cp data-start=\"669\" data-end=\"935\"\u003eThe \u003cstrong data-start=\"673\" data-end=\"711\"\u003eKevin Murphy Plumping Wash Shampoo\u003c\/strong\u003e is a densifying cleanser designed to strengthen and revitalise thinning hair. Formulated with advanced ingredients and natural extracts, this shampoo helps improve hair density while promoting a healthier scalp environment.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1213\"\u003eIdeal for fine or thinning hair, Plumping Wash works to boost volume, enhance thickness and support stronger, fuller-looking hair. Its lightweight formula gently removes impurities while delivering essential nutrients that help reinforce the hair fibre and improve resilience.\u003c\/p\u003e\n\u003cp data-start=\"1215\" data-end=\"1480\"\u003ePerfect for daily use, this shampoo leaves hair feeling clean, refreshed and visibly fuller without weighing it down. At Second Avenue Hair Melbourne, we recommend Plumping Wash for clients experiencing thinning hair who want to restore body, strength and vitality.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1jtyhf9\" data-start=\"1487\" data-end=\"1505\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1489\" data-end=\"1505\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"1506\" data-end=\"1725\"\u003e\n\u003cli data-section-id=\"19qyre\" data-start=\"1506\" data-end=\"1549\"\u003eHelps thicken and densify thinning hair\u003c\/li\u003e\n\u003cli data-section-id=\"rvt6hn\" data-start=\"1550\" data-end=\"1592\"\u003eStrengthens and reinforces hair fibres\u003c\/li\u003e\n\u003cli data-section-id=\"wm0p7t\" data-start=\"1593\" data-end=\"1634\"\u003ePromotes fuller, more voluminous hair\u003c\/li\u003e\n\u003cli data-section-id=\"1f7dpv9\" data-start=\"1635\" data-end=\"1672\"\u003eGently cleanses without stripping\u003c\/li\u003e\n\u003cli data-section-id=\"eagww5\" data-start=\"1673\" data-end=\"1698\"\u003eSupports scalp health\u003c\/li\u003e\n\u003cli data-section-id=\"182jdnc\" data-start=\"1699\" data-end=\"1725\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 data-section-id=\"147uysu\" data-start=\"1732\" data-end=\"1748\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1748\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-start=\"1749\" data-end=\"1899\"\u003eApply to wet hair, massage gently into the scalp and lengths, then rinse thoroughly. Repeat if necessary. Follow with Plumping Rinse for best results.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1oecolj\" data-start=\"1906\" data-end=\"1927\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1908\" data-end=\"1927\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"1928\" data-end=\"2123\"\u003e\n\u003cli data-section-id=\"zig4pd\" data-start=\"1928\" data-end=\"1988\"\u003eGinger Root Extract – Stimulates and energises the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"ocnosf\" data-start=\"1989\" data-end=\"2032\"\u003eNettle Extract – Supports hair strength\u003c\/li\u003e\n\u003cli data-section-id=\"1wkvypf\" data-start=\"2033\" data-end=\"2080\"\u003eOleanolic Acid – Helps support hair density\u003c\/li\u003e\n\u003cli data-section-id=\"rkz33r\" data-start=\"2081\" data-end=\"2123\"\u003eBiotin (Vitamin B7) – Strengthens hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 data-section-id=\"2757mk\" data-start=\"2130\" data-end=\"2156\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2132\" data-end=\"2154\"\u003eIngredients \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-start=\"2157\" data-end=\"2407\"\u003eWater (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Urtica Dioica (Nettle) Extract, Zingiber Officinale (Ginger) Root Extract, Oleanolic Acid, Biotin, Panthenol, Fragrance (Parfum), Citric Acid, Phenoxyethanol, Ethylhexylglycerin.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1owa12k\" data-start=\"2414\" data-end=\"2429\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2416\" data-end=\"2429\"\u003eHair Type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"2430\" data-end=\"2475\"\u003e\n\u003cli data-section-id=\"r710vj\" data-start=\"2430\" data-end=\"2447\"\u003eThinning Hair\u003c\/li\u003e\n\u003cli data-section-id=\"bml1ha\" data-start=\"2448\" data-end=\"2461\"\u003eFine Hair\u003c\/li\u003e\n\u003cli data-section-id=\"14d6giq\" data-start=\"2462\" data-end=\"2475\"\u003eWeak Hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":43720594489409,"sku":null,"price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/0394\/8865\/files\/large-PLUMPING.WASH250ml_1.webp?v=1774830353"},{"product_id":"kevin-murphy-plumping-rinse","title":"Kevin Murphy Plumping Rinse","description":"\u003cp data-start=\"623\" data-end=\"907\"\u003eThe \u003cstrong data-start=\"627\" data-end=\"658\"\u003eKevin Murphy Plumping Rinse\u003c\/strong\u003e is a lightweight densifying conditioner designed to strengthen and thicken thinning or fine hair. Formulated with advanced ingredients and natural extracts, this conditioner helps improve hair density while supporting a healthier scalp environment.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1161\"\u003eIdeal for fine, weak or thinning hair, Plumping Rinse works to add body, enhance thickness and improve overall hair strength without weighing the hair down. It helps reinforce the hair fibre, leaving the hair feeling fuller, softer and more manageable.\u003c\/p\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003ePerfect for daily use, this conditioner delivers hydration while maintaining volume and movement. At Second Avenue Hair Melbourne, we recommend Plumping Rinse for clients experiencing thinning hair who want stronger, thicker and more voluminous results.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1jtyhf9\" data-start=\"1423\" data-end=\"1441\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1441\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"1442\" data-end=\"1674\"\u003e\n\u003cli data-section-id=\"19qyre\" data-start=\"1442\" data-end=\"1485\"\u003eHelps thicken and densify thinning hair\u003c\/li\u003e\n\u003cli data-section-id=\"rvt6hn\" data-start=\"1486\" data-end=\"1528\"\u003eStrengthens and reinforces hair fibres\u003c\/li\u003e\n\u003cli data-section-id=\"o551tp\" data-start=\"1529\" data-end=\"1571\"\u003eAdds volume and body without heaviness\u003c\/li\u003e\n\u003cli data-section-id=\"1nwgmj0\" data-start=\"1572\" data-end=\"1611\"\u003eImproves softness and manageability\u003c\/li\u003e\n\u003cli data-section-id=\"nt9a26\" data-start=\"1612\" data-end=\"1647\"\u003eSupports healthier-looking hair\u003c\/li\u003e\n\u003cli data-section-id=\"182jdnc\" data-start=\"1648\" data-end=\"1674\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 data-section-id=\"147uysu\" data-start=\"1681\" data-end=\"1697\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1697\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-start=\"1698\" data-end=\"1813\"\u003eAfter shampooing, apply to wet hair focusing on mid-lengths and ends. Leave for 1–2 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1oecolj\" data-start=\"1820\" data-end=\"1841\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1822\" data-end=\"1841\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"1842\" data-end=\"2026\"\u003e\n\u003cli data-section-id=\"19xnkhy\" data-start=\"1842\" data-end=\"1889\"\u003eBiotin (Vitamin B7) – Helps strengthen hair\u003c\/li\u003e\n\u003cli data-section-id=\"j6p5fx\" data-start=\"1890\" data-end=\"1936\"\u003eGinger Root Extract – Stimulates the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"1vh20x2\" data-start=\"1937\" data-end=\"1978\"\u003eNettle Extract – Supports hair health\u003c\/li\u003e\n\u003cli data-section-id=\"1kwujra\" data-start=\"1979\" data-end=\"2026\"\u003eOleanolic Acid – Helps improve hair density\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 data-section-id=\"2757mk\" data-start=\"2033\" data-end=\"2059\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2035\" data-end=\"2057\"\u003eIngredients \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-start=\"2060\" data-end=\"2305\"\u003eWater (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Urtica Dioica (Nettle) Extract, Zingiber Officinale (Ginger) Root Extract, Oleanolic Acid, Biotin, Panthenol, Fragrance (Parfum), Citric Acid, Phenoxyethanol, Ethylhexylglycerin.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1owa12k\" data-start=\"2312\" data-end=\"2327\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2314\" data-end=\"2327\"\u003eHair Type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul data-start=\"2328\" data-end=\"2373\"\u003e\n\u003cli data-section-id=\"r710vj\" data-start=\"2328\" data-end=\"2345\"\u003eThinning Hair\u003c\/li\u003e\n\u003cli data-section-id=\"bml1ha\" data-start=\"2346\" data-end=\"2359\"\u003eFine Hair\u003c\/li\u003e\n\u003cli data-section-id=\"14d6giq\" data-start=\"2360\" data-end=\"2373\"\u003eWeak Hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":43720891727937,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/0394\/8865\/files\/large-PLUMPING.RINSE250ml.webp?v=1774835781"},{"product_id":"body-mass-leave-in-plumping-conditioning-hair-treatment","title":"Kevin Murphy Body Mass Leave-In | Plumping Conditioning Hair Treatment","description":"\u003cp data-start=\"623\" data-end=\"924\"\u003eBODY.MASS Leave-In Plumping Conditioning Treatment is a volumizing, lightweight formula designed to hydrate, strengthen, and plump fine or flat hair. This leave-in treatment nourishes hair from root to tip, improving elasticity, softness, and manageability while adding noticeable body and fullness.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1212\"\u003ePerfect for all hair types—especially fine, thin, or limp hair—BODY.MASS enhances natural volume without weighing hair down. Infused with conditioning agents and protein-rich ingredients, it helps repair, protect, and maintain healthy hair while delivering a plump, touchable texture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"dluepn\" data-start=\"1219\" data-end=\"1254\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1222\" data-end=\"1252\"\u003eKey Benefits \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1255\" data-end=\"1528\"\u003e\n\u003cli data-section-id=\"l5qhsk\" data-start=\"1255\" data-end=\"1293\"\u003eAdds plump volume and body to hair\u003c\/li\u003e\n\u003cli data-section-id=\"hni3m3\" data-start=\"1294\" data-end=\"1350\"\u003eLightweight leave-in treatment for fine or limp hair\u003c\/li\u003e\n\u003cli data-section-id=\"i3djvn\" data-start=\"1351\" data-end=\"1393\"\u003eStrengthens and nourishes hair strands\u003c\/li\u003e\n\u003cli data-section-id=\"1i94klp\" data-start=\"1394\" data-end=\"1446\"\u003eImproves manageability, softness, and elasticity\u003c\/li\u003e\n\u003cli data-section-id=\"17z6rag\" data-start=\"1447\" data-end=\"1489\"\u003eProtects hair from damage and breakage\u003c\/li\u003e\n\u003cli data-section-id=\"vqm409\" data-start=\"1490\" data-end=\"1528\"\u003eIdeal for daily use or pre-styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"160svu5\" data-start=\"1535\" data-end=\"1554\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1552\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1555\" data-end=\"1685\"\u003eApply a small amount to clean, towel-dried hair. Distribute evenly through mid-lengths and ends. Do not rinse. Style as desired.\u003c\/p\u003e\n\u003ch2 data-section-id=\"rk60qw\" data-start=\"1692\" data-end=\"1732\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1695\" data-end=\"1730\"\u003eKey Ingredients \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1757\"\u003eHydrolysed Proteins\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003eStrengthen hair, improve elasticity, and help repair damaged strands.\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1856\"\u003eVolumizing Polymers\u003c\/strong\u003e\u003cbr data-start=\"1856\" data-end=\"1859\"\u003eBoost hair body and fullness without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"1917\" data-end=\"2035\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1952\"\u003eLightweight Conditioning Agents\u003c\/strong\u003e\u003cbr data-start=\"1952\" data-end=\"1955\"\u003eHydrate, soften, and improve manageability while maintaining natural movement.\u003c\/p\u003e\n\u003cp data-start=\"2037\" data-end=\"2138\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2060\"\u003eAntioxidant Complex\u003c\/strong\u003e\u003cbr data-start=\"2060\" data-end=\"2063\"\u003eProtects hair from environmental damage and supports overall hair health.\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":43724136972353,"sku":null,"price":64.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/0394\/8865\/files\/large-BODY-MASS_100ML.jpg?v=1774997256"},{"product_id":"kevin-murphy-thick-again-leave-in-thickening-treatment-for-thinning-hair","title":"Kevin Murphy Thick.Again Leave-In Thickening Treatment for Thinning Hair","description":"\u003cp data-start=\"203\" data-end=\"363\"\u003eAdd natural-looking thickness, strength, and body to fine or thinning hair with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKevin Murphy\u003c\/span\u003e\u003c\/span\u003e Thick.Again Leave-In Thickening Treatment.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"623\"\u003eThis lightweight leave-in treatment is designed to help improve the appearance of fuller, stronger-looking hair while supporting overall hair health. It helps boost volume at the roots and strengthens strands without leaving the hair feeling heavy or sticky.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"768\"\u003eFormulated with nourishing ingredients, Thick.Again helps improve manageability and gives the hair a thicker, more voluminous finish over time.\u003c\/p\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"770\" data-end=\"781\"\u003eBenefits\u003c\/h2\u003e\n\u003cul data-start=\"782\" data-end=\"972\"\u003e\n\u003cli data-section-id=\"7wpiqg\" data-start=\"782\" data-end=\"829\"\u003eHelps create the appearance of thicker hair\u003c\/li\u003e\n\u003cli data-section-id=\"pakf61\" data-start=\"830\" data-end=\"862\"\u003eLightweight leave-in formula\u003c\/li\u003e\n\u003cli data-section-id=\"8976ev\" data-start=\"863\" data-end=\"900\"\u003eSupports stronger-looking strands\u003c\/li\u003e\n\u003cli data-section-id=\"1yy7z03\" data-start=\"901\" data-end=\"936\"\u003eHelps improve fullness and body\u003c\/li\u003e\n\u003cli data-section-id=\"1oc302w\" data-start=\"937\" data-end=\"972\"\u003eIdeal for fine or thinning hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"4mf5y6\" data-start=\"974\" data-end=\"985\"\u003eBest for\u003c\/h2\u003e\n\u003cul data-start=\"986\" data-end=\"1072\"\u003e\n\u003cli data-section-id=\"1r5ya5a\" data-start=\"986\" data-end=\"999\"\u003eFine hair\u003c\/li\u003e\n\u003cli data-section-id=\"1aoru33\" data-start=\"1000\" data-end=\"1017\"\u003eThinning hair\u003c\/li\u003e\n\u003cli data-section-id=\"144vgqo\" data-start=\"1018\" data-end=\"1039\"\u003eFlat or limp hair\u003c\/li\u003e\n\u003cli data-section-id=\"1a1r7sz\" data-start=\"1040\" data-end=\"1072\"\u003eHair needing volume and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"per0wd\" data-start=\"1074\" data-end=\"1087\"\u003eHow to use\u003c\/h2\u003e\n\u003cp data-start=\"1088\" data-end=\"1189\"\u003eApply to towel-dried hair. Distribute evenly from roots to ends and style as usual. Do not rinse out.\u003c\/p\u003e\n\u003cp data-start=\"1191\" data-end=\"1267\"\u003eExplore more professional haircare at \u003ca href=\"https:\/\/www.secondavehair.com.au\/\" title=\"Browse our latest products\"\u003e\u003cspan class=\"\" data-state=\"closed\"\u003eSecond Avenue Hair\u003c\/span\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":43984060710977,"sku":null,"price":67.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/0394\/8865\/files\/large-THICK-AGAIN_100ML.webp?v=1779769053"}],"url":"https:\/\/www.secondavehair.com.au\/collections\/kevin-murphy-plumping-range.oembed","provider":"Second Avenue Hair","version":"1.0","type":"link"}